We don't travel like we used to
With 2020 just around the corner, we sat down with tourism leaders to find out how the traveler is changing and how you can change with them.
DMOs
Get key insights into building a great destination, influencing economic development, ROI and more…
Hotels
High touch vs. high tech? The effect of short-term rentals and Millennial travel habits. We’re exploring these issues and more…
Attractions
Competition is fierce for the entertainment dollar. We have more choices than ever in our own backyards and around the world.
About The Research
The research that is the foundation of this report was conducted by Paramore in partnership with Gray Research Solutions in late 2017 and includes both qualitative and quantitative methods. During the qualitative phase, we interviewed DMO leaders across the country. After more than a dozen interviews, we compiled the research, spotted the trends, fact-checked for accuracy and went back to the participants for further thoughts on our findings. To validate our insights further, we created a survey based on our report and sent the survey to the membership lists of Southeast Tourism Society, DMA West, and our own database of contacts in the industry. We received more than 100 responses to that survey.
Paramore, an Osborn Barr company, specializes in moving travelers to action for the travel + tourism industry. Learn more at paramoredigital.com.
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